Ejemplo de Show 3D interactivo en directo
ARTOONS: MAGIC T-SHIRTS
Nace en España una nueva fórmula de regalo:
Un trocito de tecnología+cualquier objeto común+mucha imaginación= ARTOONS
La realidad aumentada (RA) puede convertir una simple camiseta en una divertida experiencia para los niños.
Esto no ha hecho más que empezar…
Érase una vez un mundo llamado Artoons en donde las camisetas de los niños y las niñas cobraban vida. Con ellas, los peques jugaban, aprendían, y hacían amigos, unos amigos que no eran ni imaginarios, ni reales: sino: ¡AMBAS COSAS!
Unas camisetas en donde llueve, sale el sol y a veces el arcoíris, en donde viven: Palook, un niño cool y urbano que le encantan las mates; Nitaboo, una niña coqueta y dulce que adora los cuentos; Pinook, que a pesar de ser muy muy peque, ¡ya sabe todas las vocales! Y Watoon, el gato más fashion que siempre quiere compañía para su aventuras.
Artoons es la primera marca española en utilizar la Realidad Aumentada (RA) en regalos infantiles. Se dedica a comercializar productos comunes y corrientes, que con la RA se convierten en objetos con los que se puede jugar, interactuar, aprender. Productos -regalo que ofrecen una nueva y divertida experiencia para los peques. La facilidad de uso de esta tecnología y la cantidad de posibilidades que tiene de emplearse en diferentes tipos de productos, hace que esta marca sea un nuevo referente en el mercado del regalo en España.
En esta primera etapa, Artoons ha creado 4 modelos diferentes de camisetas para niños y niñas de 2 a 5 años.
A partir de finales del mes de noviembre, se podrán adquirir estos primeros modelos, exclusivamente y durante 2 semanas en un conocido portal de e-commerce y próximamente Artoons inaugurará su propio portal de ventas por internet, mientras tanto, se puede visitar el blog para ver cómo funciona: ¡tan fácil como ponerse frente a la webcam!
http://elblogdeartoons.blogspot.com/
Para más Información:
Annika Wikstrom - 671.89.44.14 annika@artoons.es
Bárbara Pérez Bugallo - 650.90.92.59 barbara@artoons.es
Campaña RA Pringles Asia
Desde Asia nos llega esta aplicación de RA para Pringles como parte de su campaña vinculada al mundial de fútbol. Consiste en utilizar el bote de Pringles como elemento de interacción con el juego.
Video Resumen Aplicaciones RA
T-immersion nos ofrece este video recientemente publicado que resume algunas de las últimas aplicaciones realizadas. Cabe destacar, entre ellas, las relacionadas con acciones de advergaming para entornos web que integran funcionalidades "Motion Detection" que nos permite ofrecer un mayor grado de interactividad con el usuario.
I Am Iron Man
Después de la reciente y premiada acción promocional de RA "We are Autobots" que permitía a los seguidores convertirse en un Transformer, ya está disponible la próxima vestidura de cara con RA.
Esta vez para la película Iron Man 2 que promete ser el éxito del verano. La última aplicación de RA permite a los usuarios ponerse el casco de Iron Man sólo mirando a la cámara web. Se ve muy bien, el efecto de ser capaz de abrir el casco sólo señalando hacia el icono es impresionante y también disfrutar de cómo es la visión de Iron Man.
Para vivir la experiencia, sólo hay que visitar www.iamironman2.com, instale el plug-in, mira a la cámara y disfruta.
Camisetas para niños con RA
Camisetas y pantalones (creadas por Magic Tee) para que los niños interactuen con ellas gracias a la RA.
Nissan Qashqai Augmented Reality Experience Now Online !
Nissan France launched a unique In Store Nissan Qashqai Augmented Reality Experience featuring finger pointing technology to configure the colour of the crossover and an exciting game emphasizing the car.
Experience it here.
Renault’s Cross-Media Augmented Reality Experience
French Car Manufacturer, Renault unveiled European Cross-Media Augmented Reality Experience for the official launch of its two last convertible cars “New Renault Mégane Coupé-Cabriolet ” and “Renault Wind”.
Last 4th March, the Augmented Reality Experience was released in 3 locations at the same time:
- In kiosks featured on Renault’s booth at 80th International Motor Show & Accessories in Geneva, with kiosks from March 4th to March 14th.
- On Renault’s website, where you can try this experience :
Renault Wind www.renault-wind.com (section Goodies)
New Renault Mégane Coupé-Cabriolet www.new-megane.com
- In Renault Flagship Store « L’Atelier Renault» on 53 Avenue des Champs-Elysées in Paris where you can experience it live till June 20th.
AR Experience shows up interactive scenario including such car configurator and demonstration of top opening using finger pointing technology
Editions Atlas unveiled StarWars Comics Collectors featuring Luke Skywalker in Augmented Reality
French leading editor, Editions Atlas released this week unique Augmented Reality Experience in its StarWars Comics Collectors. By showing the comic to your webcam, you can see in Augmented Reality Luke Skywalker with his lightsaber.
New exclusive and interactive content will be released with upcoming comics.
Comic is available in France and on Editions Atlas website.
More information about this collection on official website (in French) or on Facebook
RA Hugo Boss Shopping Experience - UK
Augmented reality pioneers Total Immersion have come up trumps with their first ever UK shop front experience at Hugo Boss.
Located at Sloane Square, the ‘Black Magic’ experience has been created for Hugo Boss by London-based creative agency SimonandJohn in a bid to take window shopping to a whole new level. The installation was produced by UK firm, Crossplatform.
As part of the three week promotional campaign, shoppers can pick up special trigger cards to play a virtual game of blackjack in store for their chance to win up to £250 worth of Hugo Boss vouchers.
Myles Peyton of Total Immersion explains: “The AR experience was created around the concept of black magic to have synergy with the brand. It uses a deck of cards, which are shuffled to reveal a different card every time a new trigger card is used. Shoppers with the winning card are then able to collect their voucher to spend in store.
“AR takes traditional window shopping to a whole new level and is a unique way of increasing footfall and sales within the store”, he said. “Shop front displays can be gimmicky and uninspiring this time of year, but by giving customers a genuinely exciting brand experience, Hugo Boss are having a real impact.”
Part of the ‘Black Magic’ campaign includes a double page promotion in December week one issue of Stylist and Shortlist magazine, with a high value trigger card for readers to bring in store.
SimonandJohn creative agency, explain: “The Stylist and the Shortlist are both fast becoming the UK’s biggest free magazines. They are both written by a very impressive editorial team, so we embraced the opportunity to work exclusively with them on this project.
“I think it took us all by surprise the overwhelming positive response from their readers. They seem to relish the opportunity to interact with the technology and of course were hugely motivated by the chance of wining.
“Some people were so intrigued by the concept that the actual magazine itself could trigger the experience, that they came from North and South London in their lunch breaks to try their luck.”
The Black Magic installation is live for three weeks until December 20th, and includes AR displays both inside and outside of the store, where shoppers can use their trigger cards to view interactive footage of Hugo Boss catwalk shows.
Myles adds: “This is our first major shop window installation in the UK and our second retail campaign, following on from the success of our augmented reality exhibition to launch the Nokia N97 earlier this year.
“We are already in talks with other global retailers to launch similar installations in 2010 – some of these campaigns will be rolled out across store chains nationally,” he said.
“The fact that brands are investing this much money in AR, especially during a recession, shows what a powerful tool AR has become in global retail marketing,” Myles adds.
Nick Brown from Crossplatform, said: “The ‘Black Magic’ campaign is truly interactive and multiplatform, engaging consumers initially both at retail level and through magazines before inviting them back to the store for delivery of the final competition. In this scenario it is critical that the technology is seamless and fully harnesses the client’s creative objectives. We are delighted to have helped SimonandJohn realise their vision.”
Simonandjohn is a boutique creative agency on the edge of Soho. Spearheaded by a creative duo whose experience in retail, manufacturing and brand consultancy have created a unique process called ‘think and make’ to create a higher value offering for their clients.
They call themselves ‘restless inventors’ with a passion for identifying emerging and progressive trends to help stay ahead of the ever more informed and savvy consumer. The agency creates ‘experiences’ using traditional and non-traditional media in an attempt to drive one of their main objectives in 2010; getting people back on the high street.
Crossplatform delivers technology that unites consumers through Web 2.0, mobile telephony, interactive television and outdoor advertising. Specialists in IPTV, augmented reality and content to mobile, Crossplatform’s objective is to help clients communicate with consumers in the right place and at a time of their choosing. Crossplatform is a privately owned company with sales and technical operations in the United Kingdom, India and Australia.
AR enable Coke Zero Cans- Avatar Promo - US
Augmented reality pioneer Total Immersion and Coca-Cola have teamed up to transform the soda can into a stunning platform for augmented reality. Some 140 million Coke Zero cans worldwide have been AR-enabled to “launch” a Samson helicopter — from the fleet of Fox’s blockbuster Avatar — when the can is displayed before a webcam. The Coke Zero project marks a milestone in the AR tracking and play experience: rather than being “stuck” to an object, the chopper floats freely and can be manipulated by “remote control.” The craft moves in the direction users choose, and gains momentum on its own, replicating the motion of an actual helicopter.
RA - Hallmark Launches Webcam Greeting - US
Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen.
The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the card, so no matter which way the card is moved, the animation will rotate along in full 3D. In many cards, various scenes appear as the card is turned in different angles in front of the webcam for a range of digital experiences.
“As Hallmark embarks upon our next 100 years in business, it’s important to continually identify new ways to help amplify the emotions our consumers feel when experiencing and sharing our products,” said Monic Muldrew, associate product manager. “With the experience available through these cards that come to life with a webcam, we hope consumers will fully explore and interact with this fun new way to connect.”
The augmented reality enhancements in webcam greetings are unique to the greeting card industry. Ten cards currently are available for Valentine’s Day and, as the year progresses, the company will roll out additional webcam greetings. Most webcam greetings retail for $2.99. Some webcam greetings include a sound clip that plays when the recipient opens the card (clip is audible without going online). These cards retail for $5.99. All webcam greetings are available wherever Hallmark cards are sold.
AR Sosro Heritage - POS - Indonesia
AugmentedReality&Co and Total Immersion have just launched The Amazing Stories of Indonesia trough Sosro Heritage Packaging. Discover The Wonders of Kecak Dance "Bali", Borobudur Temple "Central Java" and Bunaken National Marine Park "North Sulawesi"...
Sinik RA On line Mktg
Today, Total Immersion won the “Best Technological Innovation in E-Marketing” Award in Paris for Sinik Campaign done with Universal Music against 31 others competitors.
E-Marketing Awards congratulate every year best innovations in digital marketing. This is the second year that Total Immersion won one E-Marketing award.
AR Games - Mattel Avatar - USA
The Mattel toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) features heroes, creatures and vehicles straight from James Camerons much-anticipated film, which is set for release in December 2009. Each toy in the product line comes with a 3-D web tag, called an i-TAG, which consumers can scan using a home computers webcam.
Editoriales - Book RA - Francia
French book editor, Nathan unveiled first augmented reality book in France : "Dokeo Comment ça marche?" powered by Total Immersion. This kid encyclopedia presents some AR pages with different kind of augmented reality scenario : movie, contemplative and interactive experiences.
October 15th, you can find this book in every book shop in France and online with (39,90€) or without webcam (24,90€).
AR Face tracking -Autobots - Paramount
To promote the international release of Transformer 2, Paramount PPC agency and Total Immersion developed a groundbreaking application in which guests can augment themselves and overlay their head with that of Optimus Prime.
AR Roadshow - Infinity - Nissan
Nissan used Total Immersion's technology to tout its new luxury crossover, the EX, which went on sale in the U.S. on Dec. 2007. When participants hold one of the five cards adorned with photos of the EX in front of the camera, the kiosk alters the image of the card onscreen so that it appears that a fully 3D version of the EX is sitting uppon the card along with a 3D environment of trees, roads and buildings.
Out-of-home AR campaign - BNP Paribas
For the launch of a new financial product the bank orderer 30 kiosks with different scenari featuring characters from the latest Luc Besson heroic fantasy movie 'Arthur et les Minimoys'. Standing in front of the kiosks customers were able to transform themselves into one of the movie characters, with its hair, ears and hat, and get a picture of themselves.
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